We process personal data for the following purposes and on the following legal bases:
| Purpose | Examples | Legal basis |
|---|
| Contract and pre-contractual measures | Offers, order processing, customer account, deliveries, processing of returns and warranty services | Art. 6 (1) (b) GDPR |
| Legal obligations | Tax and commercial law retention obligations, accounting, sanctions checks where applicable | Art. 6 (1) (c) GDPR |
| IT security and prevention of misuse | Operation of servers, detection of attacks, troubleshooting, access logging | Art. 6 (1) (f) GDPR |
| Customer service | Processing of contact and support requests, processing of complaints | Art. 6 (1) (b) and/or (f) GDPR |
| Direct marketing (B2B / existing) | Sending information about our products/services to existing B2B contacts or customers within the legal limits (e.g., Section 7 UWG DE) | Art. 6 (1) (f) GDPR |
| Newsletters / marketing emails | Subscription-based email updates and offers | Art. 6 (1) (a) GDPR |
| Analytics and reach measurement | Data protection-friendly, necessary reach measurement (e.g., using server logs or self-hosted analytics) | Art. 6 (1) (f) GDPR |
| Analytics and marketing tags | Google Analytics and comparable tools, non-essential cookies and tags | Art. 6 (1) (a) GDPR |
| B2B lead management | Management of prospects, assignment of leads to sales, documentation of interactions | Art. 6 (1) (f) GDPR |
| Job applications | Processing of applications, conducting interviews, decision-making | Art. 6 (1) (b) GDPR and § 26 BDSG; if applicable, Art. 6 (1) (c) or (f) GDPR and Art. 9 (2) (b)/(f) as well as § 26 (3) BDSG for special categories |
| International transfers based on consent (exception) | Individual, non-structural transfers without other appropriate mechanisms | Art. 6 (1) (a), 49 GDPR |
Legitimate interests (Art. 6 (1) (f) GDPR)
When we rely on legitimate interests, these include:
- Ensuring the security and functionality of our services and IT systems
- Preventing misuse and fraud
- providing efficient support to existing and potential B2B customers,
- Carrying out appropriate direct marketing to business contacts,
- Carrying out strictly necessary, data protection-friendly reach measurements,
- Optimizing our website and customer service.
Right to object: You may object to processing based on legitimate interests at any time for reasons arising from your particular situation (Art. 21 GDPR). In the case of direct marketing, you may object at any time without giving reasons.
Withdrawal of consent: You may withdraw your consent at any time with effect for the future, e.g., via the unsubscribe link in emails or by contacting us.